Svoboda & Williams created Selected Magazine with the ambition to become the leading authority on luxury living and the place for clients of the premium segment to get information in the Czech and Slovak online media space. Its editor-in-chief is Tomáš Otta, whose twenty-five-year career in journalism includes a stint as the editor-in-chief of ForMen. “Selected is an oasis in the media world. Readers can spend time here every day and find an expertly curated mix of information, from exclusive new products, authentic experiences, to inspirational tips from top professionals in various fields,” says Otta.

Selected is hosted on Svoboda & Williams’ website as well as on its own domain: selectedmag.cz. The online magazine was designed by Biceps Digital, who worked closely with Natalie Kuznetsová, Marketing Director at Svoboda & Williams. “Our goal is to offer quality content that reflects its online form of communication. Last but not least, we want it to be a place that supports talented artists, designers, and brands,” says Kuznetsová. Rudolf Matějček, Creative Director of Biceps Digital, had this to say about working with Svoboda & Williams: “Selected Magazine is a bold project in the domestic Czech market in terms of both style and content. We wanted to give as much space as possible to the strong content when we were designing the visual appearance of the magazine.”

For now, Selected is purely an online magazine, but next year we are planning to publish it in print on a biannual basis and distribute it directly to readers.